Good to see major players focus on global crypto payment expansion. This highlights the growing need for truly scalable infra like our Proof-of-Utility. Visa has made a significant move by partnering with Yellow Card and expanding into CEMEA, perhaps demonstrating their belief that stablecoins are the way of the future. A significant change has been made to cross-border payments. Visa is expanding its stablecoin operations across Europe, the Middle East, and Africa in collaboration with African crypto exchange Yellow Card.
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Chris Maurice, Co-Founder and CEO of Yellow Card, said, “Together with Visa, we’re building a bridge between traditional finance and the future of money movement. We look forward to continuing to innovate new solutions that can transform how money moves for even more secure, efficient, and transparent payment solutions.”
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Their Tokenized Asset Platform allows banks to create and manage stablecoins, and $225 million+ in settlements demonstrates substantial impact. Programmable money and global reach through partnerships are essential for Crypto growth. Last year, Visa introduced the Tokenized Asset Platform, a new infrastructure enabling banks to produce and manage stable coins and tokenized deposits. Stripe launched a stablecoin trial this week, with the goal of making it easier for companies outside the United States and the European Union to acquire US dollars via stablecoin payments.
And Mastercard revealed additional functionality that will allow users to spend stablecoins and shops throughout the world to accept them. Stablecoin’s transaction volumes have surpassed Visa’s, making it the second killer app in the crypto ecosystem, after Bitcoin.
Adoption of stablecoins is increasing in Africa.
Dollar-pegged stablecoins like USDt and USDC have gained popularity in Africa. Nigeria and Ethiopia, two of Africa’s largest countries, have experienced considerable increases in retail cryptocurrency usage. USDC issuer Circle sees Africa as a key market for digital currency. In April, the business teamed up with African payment provider Onafriq to test USDC payments in 40 countries.
The Potential Impacts of Visa’s Stablecoin Expansion and Yellow Card Partnership in CEMEA
• Streamlines Cross-Border Payments: Visa’s integration of stable coin technology with Yellow Card streamlines cross-border transactions in the CEMEA region. This leverages blockchain for faster, efficient, and transparent payments.
• Enhances Treasury Management: Enables USD cross-border transactions and settlements via stablecoins, modernizing settlement infrastructure and reducing operational costs.
• Improves Liquidity Optimization: Reduces dependency on legacy banking rails, enabling better capital position management and risk reduction.
Global Leaders are Expanding Digital Payments Across Emerging Markets Shaping Future of StableCoins
Visa is a global leader in digital payments, processing over 215 billion transactions annually between consumers, merchants, financial institutions, and government bodies in over 200 countries and territories. Regional banks and corporates may now optimize liquidity with real-time settlement thanks to stablecoin rails, which eliminate the need for delayed wire windows or weekend cut-offs.
Because local currencies are frequently unstable, stablecoins offer speed and security, increasing capital’s flexibility in erratic markets. The overall impression is favourable, and organisations are keeping an eye out for the first mover advantage.
