Key Insights:
- Michael Saylor urges Apple to consider Bitcoin for investment.
- Apple’s buyback program struggles as Bitcoin outperforms in 2025.
- Corporate interest in Bitcoin rises, with firms like GameStop leading.
Michael Saylor, executive chairman of Strategy, recently suggested that Apple should consider purchasing Bitcoin as a response to the underperformance of its stock buyback program. Saylor made the comment following a critical analysis of Apple’s buyback strategy by TV personality and analyst Jim Cramer.
Since Apple’s stock dropped a lot in 2025, while Bitcoin gained value, it has led to more discussions among businesses regarding potential use of Bitcoin.
Apple’s Struggling Buyback Program
Apple shared news in May 2024 of an $110 billion plan to buy back its own stocks. Its main aim was to lower the number of shares and give investors a better return. Even with all these actions, Apple’s shares have fallen by more than 17% this year. Cramer and other analysts have noticed that the buybacks are not helping the company’s stock price rise.
Jim Cramer shared his views saying Apple might need to revisit its methods. Although the buyback program has no obvious problems, Cramer noticed that it isn’t meeting the company’s expectations at this point. He indicated that one way to consider is adding in assets that may create greater profits for Apple.
Bitcoin’s Positive Performance
Amidst Apple’s stock struggles, Bitcoin has performed well. The cryptocurrency has gained over 17% since the start of the year, positioning it as a potential alternative investment for companies looking to strengthen their financial portfolios. This performance has drawn attention from influential figures like Michael Saylor, who has long been a proponent of Bitcoin’s potential for institutional adoption.
Saylor’s company, Strategy, is known for its large Bitcoin holdings, with approximately 582,000 BTC valued at $40.79 billion as of June 2025. Saylor has frequently advocated for other major corporations to invest in Bitcoin, believing that such moves could help increase the asset’s acceptance in the business world. He has also expressed that large corporations like Apple could significantly impact the market by embracing Bitcoin, potentially accelerating cryptocurrency adoption in mainstream finance.
Growing Corporate Interest in Bitcoin
Saylor calls for Apple to invest in Bitcoin at the moment when other public companies are doing the same thing. For example, GameStop, an important US store for video games, announced that it bought 4,710 BTC for around $513 million by issuing a $1.3 billion convertible notes offering. It shows that GameStop is more involved in including Bitcoin as part of its corporate plans, which suggests greater interest in this form of digital currency.
At the same time, Asia has Metaplanet, a company from Japan, among its top Bitcoin investors worldwide. Currently, the company is among the biggest Bitcoin holders with a strong position as eighth in the world. This is another demonstration of how companies are changing their views on cryptocurrency and appreciating its place in the world economy.
Saylor Continues Speaking Out About Bitcoin
Michael Saylor also insists that Bitcoin is a smart investment for anyone or any organization because it requires little risk and has a big return. In a recent speech at the 2025 Bitcoin Conference in Las Vegas, Saylor argued that Bitcoin is one of the few financial assets that is almost guaranteed to succeed over the long term.
He pointed out that, in contrast to new products or ventures, Bitcoin has a strong track record of stability and growth.
Saylor’s opinion is in line with a trend where many companies are starting to look at Bitcoin to reinforce their financial strategies. Since companies like Metaplanet and GameStop have put money into Bitcoin, Saylor recommending that Apple do the same shows the cryptocurrency’s rise as a guard against regular market changes.
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